In the digital age, everyone must email–it’s basically become a part of professional life. This is especially true in music, where the computer is one of the main tools of the trade–it helps musicians connect with their fans, it helps bands develop mailing lists and sell merchandise, get shows, and more. Many of these tasks are carried out via email. If your band hasn’t really thought about the way it uses its emails, though, you’re not using the tool to its full potential. Here are some tips for bands for maximizing the effect and success of every email that any member of your band writes.
1. Get to the point. Bands have a tendency to drone on and on in their emails. Avoid this–whoever you’re emailing wants you to get to the point, so right out of the gate, tell them what you need or what you want in a clear and concise manner. Nearly every person in the music industry has to deal with huge amounts of emails, and your emails will get answered more consistently if you explain what you want in the first short paragraph of your letter.
2. Be a professional. Write an email like you’d expect a businessperson to write an email. Don’t leave out the “please” and “thank you’s,” and always capitalize your message properly and use correct grammar and spelling. Don’t brag about your band, simply introduce yourself, get to the point, thank the other person, and maybe throw in a sentence that’s a bit personalized, something like “I really enjoyed playing at your venue last October,” or something like that–just to let them know that you’re not sending out a form email. Music venues, record labels, and other bands usually hate form emails.
3. Use your signature. If you’ve got something to brag about, whether it’s a battle of the bands that you’d won or a good review of your album that you want your email recipients to know about, put it in the signature line. That way, you won’t be bragging, but your credentials will be apparent. Keep your signature kind of short, though–you don’t want to list 3-4 pages of reviews, a few snippets will do the job just fine.
4. Always provide links. Whether you’re emailing a venue, another band, a fan, or anyone else, you’ll want to provide them with an easy, quick link to hear your band’s music. It’s simply good business, and though it’s rather obvious, many bands leave out any sort of link to their music. It can be as simple as a MySpace link or as complex as a special demo page on your website set up specifically for people that you email, but whatever the case, make sure that you have some sort of link in every single email that you send.
How does your band use emails to pursue its goals? Post in our comments section below.