Anita Sands writes very personal articles on the internet, built around four websites and about 1,000 webpages, by her estimate. She describes the webpages “each a training seminar,” all of the how-to information offered free. In return, the sites act as a relatively low-key invitation for clients to her services as an astrologer.
In an email interview, Sands wrote “what I do is write about how to start your own cottage industry biz. I list the profitable biz, what each entails, how to get started. I believe one does NOT have to go to college to be a healer. One does not need an MBA to create a mercantilist corporation.”
Background
Sands was an actress at 18, starring in one low-budget movie, 1959’s Diary of a High School Bride, and appearing between 1959-1962 in popular television shows like “Bonanza.” “Laramie,” “The New Breed,” “Hawaiian Eye,” “The Detectives,” “Maverick,” and “The Many Loves of Dobie Gillis,” with a recurring role in “The Tab Hunter Show,” before leaving the profession. She married a Spanish Basque at 23, by 28 had four children, and has been a Hollywood astrologer since age 29 with clients who’ve included Carlos Casteneda, Robert Stack, Yogi Bhajan, Mrs. Clark Gable, Mrs. Betsy Bloomingdale, and Courtney Love.
In the 1960’s with Master Jules, she operated the Bazaar Foklorico Shop on Sunset Strip. Decades later, she would began transcribing 20 of Master Jules’ 200 lectures online and eventually started piggy-backing some of her early output on that site.
Her material came from articles she had written on “potential cottage industry careers, on frugal living, recipes, ruthless rules of romance, disease cures, on foibles of single men, on frugal cat keeping, how to do it without vets, vaccines, meds, on holism for humans…and lately, import/export biz and later specifics of some really wild hitherto unseen cottage industries.” She provided them to her astrology clients, but. rejected as articles for popular magazines because of their often controversial nature, she stockpiled them. When the internet came along, she published them.
Sands’ Writings
Sands fills each of her four websites with numerous crosslinks to her free webpages. Her writing style is not “slick”, but unique and entertaining, exploring such issues as how to live frugally, how to develop a presence on the web, how to do your own astrological chart, how to tap into various new age skills, how to make it in Hollywood, and more. With so many webpages, you can imagine she covers a lot of ground. Even if the topics aren’t on target with your interests, examining the wide-ranging linked material is addictive.
One major emphasis in her writing is on making money. Sands has, for example, developed a online strategy that allows her, at no cost, to reach readers with her free webpages through Craigslist and passes along the details. She also writes of moonlighting opportunities, getting into import-export, and on other revenue-producing themes.
The Websites
Her websites are Anita’s Site http://home.earthlink.net/~astrology/ Guerilla Capitalism http://home.earthlink.net/anitaastrologer/ The Master Jules Teachings http://www.masterjules.net and Romanceaholics, Luck in Love Seminar http://www.luckinlove.com.
Sands says her pet site is the Luck in Love site which targets an audience of “women who pick the wrong mates, end up with kids, no daddy there for them, dysfunctional citizens getting brewed up.” According to Sands, “This is anathema for me.”
Summary
Anita Sands’ webpages are relatively light on graphics, designed for people who can actually read without moving their lips and glean information from what they read. She does switch tracks occasionally, varying her font sizes and colors, creating lists, and otherwise keeps the page readable. The result is highly recommended reading. Like a can of Pringle’s potato chips, you’ll keep dipping into it.
