The holidays are the perfect time for business owners to get creative. A holiday display will encourage more customers to buy your products as gifts for their friends and family. Of course, the set-up for your holiday display will have a large impact on whether or not you increase your sales, so follow these tips for maximum benefits.
Determine the Theme
These days, a holiday display for a business is usually centered around Santa Claus or winter, or family togetherness. It is rare to see a secular business commit to a Christmas holiday display for fear of offending customers of different belief systems. Whatever the case, you need to decide what theme you will use for your display, and you must determine ahead of time whether your will focus on Christmas or all winter holidays.
For example, your holiday display might be accompanied by a message on a sign or banner. Will the message read “Merry Christmas”, “Happy Holidays”, “Happy Kwanzaa” or another message altogether? This might be easy to determine for a Catholic bookstore or Jewish gift shop, but for other business owners this is more difficult. Give it plenty of thought.
Katelyn Thomas of Suite101 suggests a multiple holiday theme, which might help to remain politically correct. Choose complementing figures from numerous religions and belief systems so that each one is fairly represented. Just make sure colors, sizes and other factors match.
Create a Plan
Your house might contain a hodge-podge Christmas display consisting of items you have collected over the years or received as gifts. A holiday display for your business, however, should be unified, with a central theme tying all items together. For example, a Santa theme might include Santa and Mrs. Claus, reindeer, elves, a Christmas tree, presents and perhaps a symbol of the North Pole. In this holiday display, however, a nativity scene would probably be inappropriate.
Take into consideration things like color, size and arrangement so that your holiday display is visually pleasing to those who pass your business on the street. You might put it in a large picture window and back-light it with a flood lamp or accent lighting that shows off your creation. Alternatively, you could put your Christmas display outside on the sidewalk if you have permission to use that area.
The most important thing, however, is to create a plan for the holiday display at your business. Draw a sketch, for example, using all of the items you will place in the display, deciding where everything will go beforehand. Gather all items together and make sure that every item complements everything else. If you are going to be painting the scene on a window or wall, have the artist sketch it first for your approval.
Establish a Focal Point
The holiday display for your business should have a focal point, something that grabs attention for the street and beckons customers into your shop. The focal point might be a large Christmas tree or a fabricated pond with ice-skaters merrily cruising across the surface. Whatever you choose, it should represent every other item in your display and be attractive from a distance.
This is the only piece in your holiday display that does not have to be size-appropriate. Everything else should be set to scale for the purpose of unity and aesthetics, but a focal point can at first seem entirely out of focus. Look for an attractive piece that draws your theme together and perhaps gives added dimension to your display.
Consider the Surroundings
Any holiday display for a business should be complete, from floor to ceiling and back again. The entire area devoted to your display should be decorated, and although you don’t want to create an impression of clutter, it should be arranged so that there are no obvious holes. For example, you might hang a large piece of navy blue felt behind your display to indicate a twilit sky, or floor your display in stretched cotton balls to simulate a snow-covered field.
Lighting is also important. Customers should be able to see your holiday display from a distance and be able to immediately identify it. You can try for a unique effect by using a colored bulb in an overhead lamp, or you could use a string of Christmas lights. Whatever you choose, make sure the window is clean and free of streaks so you don’t compromise the view from outside your business.
The point of a holiday display for your business is to entice customers into your store. Although your Christmas display should consist entirely of products, adding a few can help bring customers in. For example, you might have a large figurine of Santa Claus holding one of your best-selling products in his hands or line the sides of your display with pictures or paintings you sell.
Just remember that clutter is the worst thing you can have in a holiday display for your business. Use space to your advantage by organizing items with distance between them and removing items that detract from the overall theme.
Katelyn Thomas, Create a Holiday Display, Suite101.com