As many of you may have already noticed the beta Google Search Wiki feature has been released. If you’d like to take a closer look simply log into your Google account when making any search. Is the Google Search Wiki the future of Internet search? And what new SEO hurdles does this create?
for a long time now search engine such as Google have been working hard on their algorithms to try to provide the best search results at the top of any search query. The reasoning is simple, if you get better results you will use their search over others. The battle with SEO minded webmasters has been a long and grueling one. The release of Google Search Wiki beta is showing perhaps the first good method of providing accurate search results.
Google Search Wiki is designed to let the search results be decided by users. This means that no longer can a webmaster with a big-budget pay for SEO services to become number one on Google, even though they are not the best site. It also means that those webmasters that depend on SEO to generate organic traffic by building back links and using keyword research may have to find a new approach. Basically the new Google Search Wiki allows Internet browsers to vote up quality sites and delete perceived ‘spam’ sites from search results. As it is currently still in the beta results will only affect your personal search results, and not those of all Google users. It provides another additional feature which allows you to comment on sites, with the comment being shared by all search users.
Although this seems to be the best method developed yet to provide the highest quality possible of search results to the end-user it has certain pitfalls. The whole design is based on the recent social bookmarking and networking trend. This trend has shown to be highly exploitable. Programmers will undoubtably not only be able to, through the use of proxies and captcha breakers to automatically created and cycle through Google accounts, artificially vote certain sites the top search engine rankings. In fact this could provide an easier method of getting your site to the top of Google than any sort of black hat SEO method used to date. This is largely because there will not be individual website owners that they have to trick for each back link, rather one monster of a search engine who cannot possibly hope to fight all artificial rankings. It opens up another apparent loophole for black hat SEOers to attempt to exploit. This is the spamming of the comment feature. Through creation of a similar program people easily be able to spam highly viewed sites by using the comments right on Google Search. This will allow them to drive traffic away from relevant sites into their own, even if they are unable to effectively exploit the voting feature of Google Search Wiki.
I believe that Google Search Wiki is the largest step in the right direction and, at least for the near future, the future of Internet search. However I believe it is still highly exploitable and will require much more work before it becomes the answer that search engines are seeking to provide the best possible, and most relevant, search engine results.