In the early 1970s Nintendo is looking to the emerging market for video games. In addition to creating games for landmark games, Nintendo is working with Magnavox in the creation of the Odyssey, the first console to have multi-games in history (1972). Many people do are not aware of Nintendo’s involvement with the Magnavox Odyssey though, but Nintendo’s earlier work with small electronic games allows them to help make the Odyssey
The first console created by Nintendo was born in 1977 in Japan only. It is called Color TV Game 6 (multiple variants succeed it, the Color TV Game 15, the Color TV Game Racing 112, the Color TV Game Block Kuzushi and Computer TV Game) it worked with a battery for the first version, a second version with adapter comes two months later. These consoles had no extra game cartridges and had a game split into several versions depending on their difficulty (6 to 112 versions depending on console). Microprocessors, were too expensive to produce for Nintendo, until they got help from Mitsubishi. The Magnavox console will be a success and encourage Nintendo to continue in this field.
In 1980, Nintendo launched the Game & Watch created by Gunpei Yokoi. These games, which fit in the pocket, enjoyed a great success throughout the world: in 2008, some versions of G & W are much sought after reaching prices over $500. It is from these games (with a liquid crystal display) that some of the most iconic Nintendo characters (Mario and Donkey Kong) first came to us. The same year as the first Thursday of Shigeru Miyamoto, Donkey Kong is released in the arcade. Gunpei Yokoi, creator of the game Metroid, becomes the inventor of the cross directional which has since 1980 been patented from the research firm owned by Nintendo.
With these successes, Hiroshi Yamauchi sends daughter Yoko and son-in-law Minoru Arakawa to the United States in order to establish a subsidiary. Nintendo of America, first headquartered in New York, sees the light of day in 1982. In the same vein, Nintendo of America opened the same year, a subsidiary headquarters in Redmond, near Seattle.
Back in Japan, in 1983, the construction begins of a distribution center in Uji City in order to improve production and promote expansion. Nintendo also settled in Canada, Vancouver and builds a family-style gaming company there. During the same years, sales of Nintendo of America reached a plateau of 10 million dollars. In July, Nintendo made its first entry into the stock market in Tokyo.
“Company History.” Nintendo. Retrieved on 2008-09-12.
Game Over, David Sheff, 1993.
“Nintendo History Lesson: The Lucky Birth”. N-sider. Retrieved on 2008-09-12
Software top 100: “The World’s Largest Software Companies.”