Thanks to the genius of Gunpei Yokoi, Nintendo hits a homerun in 1989 with the Game Boy. The output of the small portable console by Nintendo is accompanied by the famous Tetris, which Nintendo has secured the rights after a fierce fight against Atari and Microsoft, it is a smashing success. This console has managed to combine low prices, high autonomy and a catalog of games that is rich and varied. It is a marriage of all these attributes which the Atari Lynx and the NEC PC Engine GT and so many others were unable to do even though they were much better systems, but far too expensive. Only the Sega Game Gear could seriously compete with the Game Boy, but its huge battery drain made the Sega Game Gear lose the fight. By that time the only Game Boy competitors were the Game Boy Color.
As for the home console side the NEC brings out its PC-Engine the TurboGrafx-16 in the USA. The real completion though is with the Sega Genesis also known as the Megadrive in Europe, which break the dominance of Nintendo in the console market. Nintendo replaces the NES in 1990 with the Super Famicom , also called the SNES in the U.S., and Super Nintendo in Europe. And despite a somewhat difficult start of the latest generation console by Nintendo, the firm still sees huge profits from sales of this console, and the original Famicom NES and Game Boy continue to go strong for many more years. Super Mario Bros.. 3 (released in 1991 on NES) is a monster that sold 15 million copies. A console based CD-rom, was in the works with Sony, for the Super Nintendo it is announced as the: Super Nintendo Play Station. But negotiations fell through and Sony made its own Play Station.
In 1993, Nintendo launches a revamped version of the Famicom called AV Famicom NES 2 in the United States.
Also in 1993, Nintendo cancels the partnership of CD-ROM with Sony for a Philips alliance, this alliance will bring Nintendo 4 poor quality games on the CD-I machine by Philips. Nintendo also announced the development of a new console: Project Reality.
Thereafter, the catalog of the Super Nintendo will continue to grow with games like mythical Super Mario World, The Legend of Zelda: A Link to the Past, Super Metroid (whose hero is a woman), Street Fighter, Donkey Kong Country (where the characters are modeled in 3D, revolutionary for its time), Super Mario Kart and the series of role-playing Final Fantasy games, and Dragon Quest. The console also explodes in popularity with the 3D Super FX graphics chip used in the legendary Star Fox (Starwings in Europe). At that time, Nintendo still controls 75% of the market for video game consoles. In 1995, Nintendo will launch a new device (only in Japan) which, through a satellite adapter, you can download games on the console this is called the Satellaview.
“Company History.” Nintendo. Retrieved on 2008-09-12.
Game Over, David Sheff, 1993.