Releasing an album is a momentous achievement for any band. An album defines what the band is, in a way that there live show can’t–it’s your sound, perfected, pressed to a CD and put out there for anyone to listen to.
Album production and replication is also very expensive, and it’s important that bands do everything possible to promote their new releases to make sure that they get a return on their investment and that their project is heard by as many new people as possible. Here are three tips that bands can use to promote new albums successfully.
1. Use Facebook and Myspace Group invitations.
These are the 2000’s, use all the technology that you have at your disposal. Make a Facebook Even or a Myspace Group to promote your band’s new album, and maybe offer something exclusive like a free song to people that join. Encourage members of the groups and events to spread the word by inviting their friends–tell them that if they enjoy your band and dig the new album, they can
help you a lot by getting the word out. Most people won’t mind clicking a few checkboxes on Facebook or Myspace to help you sell a few more copies of your new album.
2. Use your website.
Obviously, you’ll be offering your new album on your website, but be sure to talk it up–have a review written by a friend, or put up clips from numerous sources (even if they’re all just fans of yours, it will look impressive). Talk about what makes your album unique, and
always link to an secure sales site
on every page of your website. I stress the secure because people are understandably worried about this when buying a CD online. Explain why your sales system is secure, and link, link, link.
3. Plan a big CD release show.
You’ll sell a lot of copies of your new album if you have a CD release promotion show. After all, the point of such a show is to draw attention to your album, so you’ll naturally sell more copies there, and if you can kill two birds with one stone by promoting the show as hard as you can, since everything you do will also promote your new album. Choose a good date for the release show, use the Internet to promote, and make sure that there are a lot of people there and that they all realize that your band is releasing a CD, and chances are very good that you’ll make sales to most of them.
Do you have tips for selling a lot of copies of a newly released album? Did your band recently release a new CD? Post in our comments section below.