The Internet is an endless source of information on all possible topics. To assist in discovering this diversity of information comes search engines. The most widely used search engine is, of course, Google. These search engines search, using their crawler, all available Internet pages and save their contents to a query awaiting a user to search for a keyword or key phrase.
The complicated part is, however, the filtering of “good” results and the creation of corresponding rankings – the positions of search results. The quality of the content of the first page plays only a minor role, because the search engine is a program and not a human and, thus, cannot detect whether the content is well-written and factually correct. There are some clues, such as the URL of the page titles or the number of certain words and text markup, but ultimately all of these things that can be manipulated.
For this reason the backlink became an important tool for SERPs. This component refers to links from one webpage to another. These are referrals from domain A to domain B. The idea is the following:
If page A links to page B, then it is assumed that a page contains information that is so valuable / important / relevant / that page A recommends (from the link) page B. The more pages now on page A, where your link sits, the greater the likelihood that this page has high-quality content. Google, incidentally, has created a formula for better deciding the quality of a page, and thus the power of your backlink. This principle led to the creation of Google PageRank, which is a way to see the measure of the importance or quality of a web page.
For a good position to a certain keyword it is important to have not only many but also quality backlinks. This means that the page that a backlink is on is itself a high PR web page and should have dealt with a topic to which the linked site revolves around. This is known as relevancy and is also an important factor for SERPs. It should also be ensured that a link text is selected. Thus, for example, “Here you can find more information” as link text worth less than “information to PHP.” The idea here is that your link text, or anchor text, should use your keyword(s).
The building of a powerful backlink structure is the foundation for homepage search engine optimization. Hopefully now you have learned how to attain good rankings on the SERPs, these basics can greatly help to bring you more free Google traffic.