Your fashion merchandise portfolio shows potential employers that you have the skills and expertise they need. Read on to learn some top tips for creating a fashion merchandising portfolio that will show you at your best, and help you land your dream job as a fashion merchandiser.
What A Fashion Merchandise Portfolio Should Do
According to the book Developing and Branding the Fashion Merchandising Portfolio, the goal of your fashion merchandise portfolio should be to show potential employers concrete visual proof of what you can offer them in the role of fashioner merchandiser. A fashion merchandising portfolio is your calling card, and the place to establish your personal brand as a fashion merchandiser. The better you can present yourself and your work, the easier it will be to convince your future boss that you can do a great job presenting items to their retail customers.
What A Great Fashion Merchandise Portfolio Contains
You’ll want your fashion merchandise portfolio to include examples of your best past work as a fashion merchandiser. That means it should include lots of images that reflect your expertise. Consider including drawings and sketches you’ve made of store displays and advertising campaigns, as well as appealing photographs of those plans being realized in professional retail and marketing situations. You may also want to add CAD-generated material that proves your ability to master the most up to date technology in the design field, and lets a retailer know you’re on the cutting edge of your industry’s practices.
Presenting Your Fashion Merchandise Portfolio
When it comes to putting together a great fashion merchandise portfolio, remember that a huge part of what you’re presenting to your employer consists, literally, of how you present it. All the great credits and images in the world won’t get you hired unless your fashion merchandise portfolio is streamlined and attractive. The way you lay out your content, and the way you design the individual pages and the overall flow of information, is a huge opportunity for your skills to shine. As a fashion merchandiser, you need to show that you can make things appealing to customers, so if you can’t make your portfolio aesthetically attractive in its own right, no employer will believe that you have the necessary skills to build engaging store displays or advertising campaigns.
A Fashion Merchandise Portfolio Is About Your Unique Perspective
The more creativity and originality you can show in what you’re presenting and how you’re presenting it, the more likely you’ll be to catch an employer’s interest. Your portfolio is a chance for your future boss to find out what exactly makes you tick, and what you have to offer that no other applicant for their fashion merchandising position can give. That means it makes sense to focus on including information about the projects you’ve done that are closest to your heart, and most reflective of your personal taste. Although it’s great to show range and diversity, strive to put together a portfolio that isn’t as much about everything you’ve ever done in the field as it is about the things you’ve done that you’re proudest of, and the kind of work you’d like to do in your new job. If that rings an employer’s bells, you know that once you’re hired, you’ll be happy and satisfied with what kind of work is expected of you in your new position.