What is meant by the word “Opt-ins” and how do they affect you? Opt-ins are the boxes that you place on your website designed to collect information that gives you permission to get in contact with potential clients. When used correctly, they can be very beneficial and add a significant number of names to your email list.
To use the opt-in box correctly, one of the first things that you need to know is where it can be placed in order to receive the most attention. It needs to be in a good location where it will be noticed easily. One of the best locations seems to be in the upper right-hand corner of the page. Here it catches the eye of the reader and seems to get their attention much faster than anywhere else.
Once you have the box in place, you want to begin with a catchy headline that reaches out and grabs the attention of the audience. This is very important because most online readers won’t take the time to read everything on the page. They will skim over a page and only read what catches their attention first. This is your one, and in many cases, only chance to convince the reader that you have something they want or need. Make good use of it by keeping your opt-in box interesting and fresh.
Once you get their attention with a catchy headline, keep it by making the description all about what your service or product has to offer them. This is what consumers are searching for, something that will help to improve the quality of life as they know it. Keep it short but informative and all about the potential client for the best results.
Since the whole purpose of the opt-in box is to set up a form of communication between you and the reader, there must be a place for them to fill in their information. Have a field for their name and their primary email address. This way, you can make your email is a little more personal by addressing them directly to the reader. Considering that most people will not want to give out their full name, you may want to consider only asking for the first name. You will probably get more responses this way.
Make it as simple and easy as possible for the potential client to sign up with you. Time is precious and no one likes to waste theirs. Once the information is filled out, there should be a simple “sign-up here” or “subscribe” button they can click on to submit the form.
Another thing that Internet users are very concerned with of late is security and privacy. It’s vital they know the information they provide will be kept private and secure. Otherwise, no one will be signing up. Your policy concerning these matters should be beside your opt-in box and be right to the point. Let the reader know exactly what your policy is when it comes to sharing the information they are asked to provide. Once you start using your opt-in box correctly and to its full potential, you should start seeing a difference in your email list as it begins to grow.