Online commerce is a direct result of any form of internet marketing. Consumers are always hungry for new products brought to futuristic speeds and services from companies that make purchasing and returning easy. Internet marketing retention and loyalty programs can put more focus on keeping existing customers happy and coming back for more.
As with any of the critical elements for successful internet marketing, repeat business outweighs all the other sales goals. I have noticed that internet businesses that focus solely on new buyers without putting special attention on repeat customers can loose a lot of revenue. Word of mouth from such people as myself, and other customer comments can still have hefty impacts on new and repeat patronage.
Most people are familiar with reward systems and loyalty programs. For internet marketing this is a new playing field. Companies that have nailed the offline retention and loyalty are service oriented businesses such as hotels, airlines, travel transport and casinos. I have taken note that established businesses wishing to incorporate the internet marketing offerings into capitalization do better than start up online business. Once a company breaks down in regular marketing techniques, internet marketing is a natural destination. Retention of existing customers, such as myself, are ensured by rewarding us with merchandise, point systems and flawless customer service.
Internet marketing and customer service are one in the same, with each feeding off each other for business survival and customer satisfaction. Returning merchandise or exchanging reservations can be a headache for patrons, including myself. This is why established offline businesses can bank on providing ease of transition for keeping repeat customers, such as myself, happy and grateful. Many grateful customers, myself included an ask ourselves what other companies would bend over back words to make us happy.
Reputation is a key internet marketing seller. Without a great following from a solid reputation, online retention and loyalty programs might not have the chance of reaching success. It is not the name of the company but the company that made the name for treating myself and other customers right. Remembering that all companies start off small and slowly win over skeptical consumers, such as myself, with their abilities to stick with their promises for greatness is often a good point. Internet marketing for internet retailers and resellers are going thru the same building of reputations as their offline cousins have already established. Through online retention and loyalty programs are worth mentioning, in my opinion, it hasn’t quite reeled in much needed attention.
With any internet marketing choice that myself or anyone makes, there are these periods that can bring more business traffic a company can handle, and also bottom out business if the consumers loose interest. Any business that has both feet on the ground will more than likely be successful if they extend a hand out to the internet and cash in on internet marketing. Success can only be measured by customer retention and the customers’ influence on newcomers.