Laura Leigh Siani of ABC’s “True Beauty” has become the latest internet sensation. She has been the center of several Google search topics in the last week, the latest being an intense search for Laura Leigh images on the web. Since Laura Leigh is one of the most beautiful hot models working today and a participant on the reality show “True Beauty,” finding images of her is not that difficult. Just type in “laura leigh images” and your screen immediately is hit with the first ten destinations (out of nearly 600,000) for the 29-year-old model.
One of the great things about the internet is that it is a near instantaneous forum for the transmission of images. Just like television, without all the regulation and censorship. You can find pornographic as well as sports images, pictures of hot models and celebrities, and videos of everything from monster truck rallies to those hot Victoria’s Secrets Angels models. But, as with most everything, the more sexually oriented the content of the image, the more likely that image will draw traffic.
Call it the “nature of the beast,” but it is simply the way it is.
The rise in Laura Leigh image stock came when, earlier this week, she exhibited her tender side on the reality show “True Beauty.” Paired with an adorable 101-year-old, Laura Leigh was nothing but respect and kindness during their photo shoot for an ad campaign for “Timeless Beauty,” and clearly impressed enough to remain “safe” from elimination on the show, but enough to spark a firestorm of interest on the internet. The idea behind the show is for ten extremely attractive people to compete to see who is the most beautiful. The catch is that none of the ten contestants are aware that they are being judged on their “inner” true beauty and not on the superficial.
The internet does not have that qualification. Superficial beauty suffices to produce a deluge of traffic searching for images, regardless of why the searcher is on the hunt. The hunt for hot models coincides farely well with the need to satisfy several animalistic urges as well as simply to satisfy one’s curiosity as to what all the fuss is about.
Given that most information received by the human brain passes through the eyes (80%, according to faqs.org), it stands to reason when people are curious about something, they would want to actually observe it. Add in the bonus of the promise of something pleasing to the eyes, such as hot male or female models or celebrities, and the interest heightens. Sexual titillation is another aspect of appeal. Laura Leigh Siani happens to be the living embodiment of something pleasurable to the eye and images of her generally enhance her sexuality, thus creating more interest and more internet traffic.
Leryn Franco proved this formula during the 2008 Beijing Olympics. When word hit the internet that Leryn Franco, a beautiful Paraguayan Olympic javelin thrower, had a calendar that featured the sexy brunette topless, the internet went wild for Franco. And when she walked the catwalk at a later fashion show in a see-through blouse and with a bare breast (two separate trips on the runway), she became a hot topic once more.
Laura Leigh Siani is just the latest beneficiary of the power of the internet to provide images to the curious. At present, she shares images searches with Jessica Simpson, who has been the beneficiary of much internet traffic over the years. Currently, however, a less than flattering search for images of Jessica Simpson and her reported weight gain has driven much of the traffic looking for Jessica Simpson images. But in the past, from sexy videos of her washing a car to pictures of her in bikinis (or anything), much of her popularity has been driven by the suggestion of sex. Some seem to want to use the gain as some sort of detractor from her beauty, her talent, and her career. For many, though, the new weight gain works as a sexual attractor. Then there are the curious who simply wish to compare the new Jessica Simpson with the old.
Images are a powerful communicator. A celebrity in a bikini on the beach with a self-conscious smile presents a far different picture to the observer than a wide-eyed, wild-haired mug shot. The video of hot models getting ready for a photo shoot sends a far different message than a group of hot models conniving and sniping at each other behind the scenes. Britney Spears exemplifies a particular example of a celebrity who has benefited and still benefits from the popularity of searches for her images on the internet. Yahoo! announced that Britney Spears was the most searched for topic on the internet in 2008 and has been 7 of the last 8 years. Much of that search traffic has been driven by the promise of images of the artist in concert, of her music videos, of her naked, in a bikini, with her children, with Spears’ child on her lap without a seatbelt, of Britney Spears bald, of her being taken to the hospital after her suicide attempt, and of her comeback. Images have kept Britney Spears relevant by pop culture standards, some driven by her sex symbol status, others by the unfortunate meltdown of her life.
Laura Leigh Siani is beautiful and she’s popular. She is also a current hot topic. How long that will last will depend on her personal drive, her agents, her ability to manipulate the media, the media’s ability to manipulate her, and the curiosity factor controlled by a very fickle public. Keeping the public eye centered on your person is the lifeblood of celebrity. Simply put, the internet has become just another tool of celebrity, a means of “giving the people what they want.”
Regardless of Laura Leigh’s level of popularity, those images are forever part of the internet. Moments captured in time, they are images simply awaiting the curious. And at present, at least for the moment, the curious are looking for “laura leigh images.”