Smoking kills. That is a known fact. Yet so many people still smoke. Every pack of cigarettes comes with a warning of the dangerous nature of the product. Why do so many people smoke knowing that the habit may prove very dangerous to their health?
Do cigarette companies use deceptive advertising to woo smokers and try to convince them that “light” cigarettes are safe?
MSNBC reports that the case: Altria Group Inc. vs. Good, 07-562 has been filed against Altria Group and its Philip Morris USA Inc. subsidiary by three people who live in Maine and are smokers. They claim the company Altria / Phillip Morris uses unfair marketing practices. This class-action suit covers all smokers of Marlboro Lights or Cambridge Lights made by Philip Morris. The Supreme Court has allowed the lawsuit to commence for alleged deceptive and false marketing. There are up to 40 other lawsuits pending across the nation that may also be affected by this decision by the Supreme Court.
MSNBC reports that the key to the lawsuit is that Philip Morris “knew for decades that smokers of light cigarettes compensate for the lower levels of tar and nicotine by taking longer puffs and compensating in other ways.” Are cigarette consumers being deceived by marketing claims of light and less tar and nicotine? Indeed are “light” cigarettes just as dangerous to health as standard cigarettes? Is the marketing used by Phillip Morris for “light” cigarettes deceptive? The Maine residents suing Phillip Morris think it is. The Supreme Court will proceed with the case and it may end up forcing cigarette manufacturers to rethink the way they make and market cigarettes.
Phillip Morris USA is an Altria company. The homepage for Phillip Morris is: http://www.philipmorrisusa.com. If you disapprove of their cigarette product write them a letter and tell them so. The address is: Phillip Morris: Consumer Response Center, PO Box 26603, Richmond, Virginia 23261. Or call Phillip Morris at: 1-800-343-0975, or 1-804-274-2000. Altria, the parent company of Phillip Morris may be contacted at www.Altria.com.
My mom and her best friend both smoked for many decades and they both died under age 70. Now when I look at old photos and see them holding cigarettes it makes me want to cry. Yesterday would have been her birthday. As I was looking through some of her stuff I did see some pictures with her smoking. She was a model when younger; long ago when I was looking at a picture of her first wedding and asked how she was so thin then she said “I never ate anything and I smoked a lot.” Smoking destroys health, wastes a lot of money, and too often directly leads to a very premature death. Especially if you are a parent – don’t smoke. Your kids would like you to have a long and healthy life.
For information about the hazards of smoking go to the American Cancer Society at: http://www.cancer.org. You will also find information about the Great American Smokeout there.