Traffic is the lifeblood of your website. If you ran a store out there in the real world, you would want powerful signage to draw people through your doors. The keywords and best images on your website provide the signage for your “virtual store.” When more people see your signs, more people come in and shop.
Search Engine Optimization (SEO) is the fancy term for getting your site to the top of the first page on Google, Yahoo, and the other high-powered search engines. And common sense dictates that the more prominently you appear on the search engines, the more you attract traffic to your site.
“SEO,” search engine optimization, means strategically using your website’s content to attract more traffic. SEO has far less to do with technology than it has to do with skilled, strategic development of the words and images on your site and your ability to spread those same words and images across other sites. The more your special information appears on the internet, the more easily search engines will find and list it.
Don’t venture away from SEO just because you are not the greatest with the technical aspect. It is really not as technical as many people make it out to be. What it involves is rather simple; properly knowing keywords, being able to have content that is keyword rich on your website, blogs and forum posting, article writing, as well as stealing links from websites.
Be familiar with your keywords
One of the most beneficial things when it comes to this is definitely knowing what phrases and words that internet users would type into search engines such as Google when they are looking for a company or business similar to yours. So, ask yourself this. If you were looking for your very own product, what would you type in? It’s not recommended to guess or completely skip this section. It’s not technical. Get a piece of paper and pen and begin writing the phrases and words you would use when searching for your product and those that would relate to your business or services. Then, try to use a keyword research tool that tells you the number of people that search for those specific phrases or keywords as well as how much other competition there is on those keywords and phrases. This will help you determine what keywords you’ll find more success with.
Create and Submit Content Articles
Write educational and revealing “how-to” articles, then submit your content to the article directories, and be sure to include an author’s resource box with a link back to your website. Ensure that your own keywords are the anchor text in this resource box, which is the “clickable” words that will connect people to your individual site and its specialized resources. In addition, keep in mind that the search engines, such as Google, keeps an eye on the anchor text that is used in links when they are determining the ranking of your website. Keywords have more power than your web address; maximize their use and benefit.
Get Your Site Out There by Submitting to Directories
Although the website directory links more than likely will not produce an increase in your website traffic, they will definitely be beneficial in increasing the page rank of your website. “Rank” means prestige, expertise, authority, credibility, trustworthiness-everything your customers want and need in a business.
Initiate a blog
A blog is able to get you out there and get you introduced to the realm of new customers. It’s not technical and it’s quite easy to keep fresh content on your blog every day. This is important because fresh content is absolutely loved and adored by search engines. This is one of the easiest ways in which you can provide links to your other website content; the more links that you have that are relevant the better. If you are specifically blogging about your own niche as well as including the keywords exactly where search engines love to find them; you will begin to rank high for the most relevant search phrases, which means more internet users will discover you!