Often, the most dreaded part of any oral presentation is the inevitable question and answer, known as Q&A, period. Likely you will have to ask or answer questions in the group closing or any oral presentation. Combat any dread by knowing in advance who you’ll be talking to. Start with a strong opening. Don’t use long sentences and fancy words when simple ones suffice. This is key to business success.
Don’t say things like “In conclusion.” Act like you really like the audience. Always practice, whether it’s just you or a team presenting. Don’t read or sound rehearsed and always end with a positive attitude.
One of the best business tips is to remember you are ultimately in charge. However, never act defensive, even if someone is hostile. Don’t invalidate someone’s question even if it is pointless and only answer what you are asked. Bring a consultant if you’re not an expert on some facets of the presentation, and don’t be afraid to politely request to get back to a question later in the talk. Never use negative words, even if they are thrown at you.
Remember, a good public speaker knows how to turn situations around to make his own sales success. Whether you are actually selling a service or want to be remembered as a great presenter, the impression you leave with your audience is solely up to you.
There are many ways to become a master presenter or master closer. A master closer gets their prospect to say first how great the product or service really is. Advantages and disadvantages should be defined by the client, not the speaker. If you are dealing with businesspeople, prepare in advance by reading relevant articles in their field. Be ready to throw them into discussion as needed. Remember, for a smooth but not slick transition, you must know this information beforehand. The skill is to use them in a moment’s notice without sounding rehearsed.
This is known as “visible closing keys” and was developed by Dave Boue. However, the keys don’t work if they’re not used at the right time. Remember, your keys will change with time and practice.
In the sales world, remember that without closing, there can be no sale. A master closer appears more interested in the customer than his own commission. Even if you are presenting for non-sales purposes, remember every audience member is a potential referral for you. If you publish a book, they may buy it or recommend their associates purchase it. Your business success really is up to you.