PETA is claiming that NBC rejected (not banned) their sexy proposed “Go Veg” Super Bowl ad, called “Veggie Love,” for being too sexy. Imagine a low-budget Victoria’s Secret commercial but into a food processor with a vegetable truck. Sound sexy yet?
One pending question is whether or not NBC truly did ban the commercial, as PETA states, or if PETA made the rejection up as a publicity stunt. Or they could have also purposefully submitted a commercial that would get rejected for being inappropriate, simply so they could make a fuss out of the commercial being rejected.
PETA Commercial and the NBC Memo
The memo asks PETA to edit the commercial, which is different than an actual rejection. Of course, the edits they requested would totally change the PETA commercial. The commercial as it stands, “depicts a level of sexuality exceeding our standards,” according to the memo.
PETA has uploaded a PDF copy of the memo, which is not on NBC letterhead but is signed by a Victoria Morgan. There is a Linkedin profile for a Victoria Morgan, who works at NBC, lending credence to the fact that memo is indeed real. Her job title on LinkedIn matches that on the memo: Vice President Advertising Standards at NBC Universal. Either this is a real memo, or PETA knows how to set up a good hoax.
The PETA Commercial
The PETA commercial shows women in skimpy lingerie, who look like already had some foreplay with the cooking oil. The commercial shows women fondling, kissing and licking different vegetables. The vegetables in question? Asparagus, broccoli and eggplant.
With some text on the screen PETA reminds as that “Vegetarians have better sex.” Make no mistake, these women are not just flirting with these vegetables. PETA has made the women’s intentions clear.
People have been searching for the video all morning. On the PETA site, there are fans of the video. For PETA, this is like preaching to the choir. Comments from other people on other websites question PETA’s motives and wonder why they are spending money on commercial and on a pricey Super Bowl ad slot and not using their money to help animals.
Part of PETA’s mission is public awareness, so the ad does make sense from that aspect.
PETA Commercial and Vegetable Choices
The commercial is simply in poor taste, and frankly, is quite inaccurate. Asparagus, pumpkins, eggplant and broccoli simply are not the vegetables of choice for frisky women. This commercial discriminates against other produce. What about the cucumber or the zucchini? Can’t the banana get any love?
NBC’s Sexually-Explicit Super Bowl Ad Rejection Makes Us Blush, http://blog.peta.org/archives/2009/01/veggie_love.php
Victoria Morgan, http://www.linkedin.com/pub/a/5b8/ab1
“Veggie Love” commercial, http://www.peta.org/content/standalone/VeggieLove (NSFW)