Perhaps you are a new business and want to tell the world about what your are doing, or what you are going to be doing, or perhaps you are an established business getting ready to launch a new product or service. Or perhaps you are none of these, perhaps you are an individual or a charity who is doing something worthwhile and newsworthy.
Whatever the reason for a press reason always make sure what you have and write is newsworthy and not just sales blurb.
So now then – where to send your press release!
So you have written your release and maybe don’t know where or how to send it, if this is the case here are a few tips and ideas to get your started :
1. Send your press release to online directories, perhaps for a fee or for free. These directories will then submit and make your press release available to journalists, media platforms and other outlets.
2. Contact your local press and media, from magazines to newspapers, give them a call or drop them an email. Start local and then expand over time. Get your name and business known locally.
3. Send press releases to national newspapers and magazines. If you want to create and possibly achieve national media exposure then this is the channel for you to use. Always ensure you follow their submission guidelines and you should be fine.
TOP TIPS FOR SENDING OUT AND CREATING A PRESS RELEASE
Remember to make it newsworthy.
Don’t make it longer than one page of A4 paper.
Always include the who, what, when, why and where.
Make sure your first paragraph contains all the vital and most important information. Make sure its descriptive, useful and informative.
Submit or send out press releases after 11am, and ideally on Tuesdays or Wednesdays, and Thursdays Try to avoid Mondays and Fridays, as more often than not hard news is received and covered on these days.
Edit, proofread and check for spelling and grammatical errors in each and every press release you send out.
Make sure you get the contact details for the editor or person/s you are supposed to be sending the release to.
If you are sending your release to multiple people and by email, don’t put all the addressees one after the other, send out releases individually and personalise wherever and whenever possible.
Make sure to include your contact details, including a contact name, postal address, email address and working telephone number.
I hope this article has been helpful, good luck I wish you every success.