Press EN- 02.04.09
The Envoy Alphabet from M-Z
Last week I presented some of the words that are unique to us at Envoy Creative Media. There is kind of a media language which we engage in that we felt it might be good to give our readers a glossary. So in the course of this column you see a word that might seem foreign, or weird, your first impression may be entirely accurate! So as a public service we want to give you a good reference point. Last week we covered the first half of the alphabet, so this week here is the rest from M-Z.
M: Mindset is another word for worldview. When Mark Oss says “from a Biblical Mindset” what he means is “from a Christian or Biblical Worldview.” 2. The meaning of the word “mindset” is the set that an audio drama built by and in the listener’s mind.
N: Network use to mean something that had an eye, a peacock, and whatever the other major network used. Now Network could mean the fellowship of media-arts types, or the integrated media which includes international, cross promotional, and a gathering of talents for a common cause. We like the latter!
O: Outreach is the “O” found in the acrostic for ENVOY. Outreach can mean getting the message to a broader audience but also being the hands and feet of Christ in the equation. We do this through media and the mission of media-arts.
P: Press EN- You are reading a daily column called Press EN which is a play on the word Envoy and what the apostle Paul told us his mission was to Press on towards the goal. We believe in the power of the press, when it is inspired by the Holy Spirit. Our publishing division at envoytown.com is also called Press EN. While some people pronounce envoy like “n-voy” our pronunciation is more of an “on” than an “N.”
Q: Quintessential Branding is the integrated art of filling the senses through the branding texture. From the look, feel, sound, and taste of things the audience will know who you are.
R: Radio Envoy International Network is the partnership of international audio and radio programs for English speaking audiences. From New York to Colorado, then across the sea in Scotland, across the continents to Australia and New Zealand, content is king when Jesus is King.
S: Songwriter’s Gallery- a show, an event as well as conversation on the art and talents of songwriters throughout the world. Talk about the creative process, and listen as displays of writer’s after God’s own heart emerge.
T: Truth in Advertising is a term we like to use when working with our ad clients. Bringing truth to the branding statement is a rare art. The authenticity of the exercise pays off in the end.
U: Underestimated is a word for God’s plan and for God’s people of action. People do not expect much so much surprise awaits them when the “underestimated deliver!”
V: Vision is the V in ENVOY it is where you can see further than you ever thought bringing the message to the forefront in new ways. At Envoy we practice looking further through God’s eyes- at least we can try!
W: Worldview Roundup- the news the way it should be. Being a World News Round up fan of CBS Radio when I started to study the different worldviews I realized that there could be different ways to view the world. So we are developing a short world-view roundup to help get us past distorted thinking.
X: X Factor. We like the EN Factor but we realize the symbol for Christ and His followers is the “X” the cross factor where our view, our beliefs and our worlds meet. The X Factor is God’s design and so we like the X factor when discussing what God can do with our sinful lives.
Y: Yardstick is that tape measure, upper deck home run. It is the excellence, the extra mile we go in the word and spirit of being an ENVOY. Yes the Y in ENVOY stands for Yardstick and we like serving, and getting better at the serve with every piece we create and produce.
Z: Zeal- I met a guy the other day who use to work for an agency called Envoy. While his team focuses on other things my new friend has changed his company name to zeal. For us the Trusted Envoy needs to be creating and producing with zeal. And so as I looked at the Z words we could event, God put “zeal” in our path!
Read last weeks Press EN on the front of the alphabet. It is archived here and at http://www.envoytown.com.