NASCAR 50th Anniversary Barbie: The 50th Anniversary NASCAR doll was released in 1998 by Mattel. She was the first of all NASCAR Barbie dolls and wears a blue racing uniform. The NASCAR 50th Anniversary Barbie comes with a replica helmet that features a sponsor logo and working visor. She also wears blue shoes, modest earrings and red lipstick. The NASCAR 50th Anniversary Barbie also wears a matching racing cap. This NASCAR doll is no longer available by Mattel, but can be found at many stores, classified ads and auction websites. She costs between $9.99 and $100 depending on who you shop.
#94 NASCAR Barbie: Although she sports and official number 94, this doll is known as “NASCAR Barbie #2”. She is the second NASCAR doll released by Mattel. The #94 NASCAR Barbie was released in 1999. She represents the NASCAR driver, Bill Elliott. This Barbie doll wears an official NASCAR racing jumpsuit. The uniform is red, yellow and black and also has a McDonalds and Coca-Cola logo on it. A racing cap covers her long brunette hair as she carries a racing helmet with a working visor. She is one of the few NASCAR Barbie dolls who are dressed like race car drivers. The #94 Barbie is priced at $40 but can be found for as low as $14.99.
Jeff Gordon Barbie: Mattel released the Jeff Gordon Barbie doll in 2007 under the “Pink Label Collection”. She wears a #24 t-shirt topped with a red leather DuPont jacket and hip hugging blue jeans. Her attire is completed with a black belt and cowboy boots. The Jeff Gordon Barbie has blonde hair. She is one of the NASCAR Barbie Dolls that wears something that real people have access to. There are adult sizes of the #24 t-shirt that can be purchased if you want to wear matching outfits. The Jeff Gordon NASCAR Barbie doll costs $34.95 at regular retail price. It can still be found at least $10 cheaper at some toy stores and online retailers.
Dale Earnhardt Jr. Barbie: The Dale Earnhardt Jr. Barbie doll was released in 2007 with the Jeff Gordon version. This NASCAR Barbie doll is also part of the “Pink Label Collection” but styled in a more feminine manner. She costs nearly $35 even at discount stores like Wal-Mart. Finding the Dale Earnhardt Jr. Barbie at a cheaper price is possible but will require some shopping around. This NASCAR Barbie doll wears a white mini dress with zipper closure.
The mid to top section of this dress has a NASCAR inspired design that includes the #8 logo. The Dale Earnhardt Jr. Barbie also has on a black top under the mini dress with a graphic that says “I Love #8”. Her accessories include a red headband, stylish red belt, large hoop earrings, sunglasses and high red boots. Dale Earnhardt Jr. Barbie also carries a red #8 flag. Unlike most NASCAR Barbie dolls, the Dale Earnhardt Jr. doll has brunette hair.
Extras: Mattel released the Scuderia Ferrari Barbie doll in 2000. She wears a bright red racing jumpsuit with small sponsor logos and matching shoes. The Scuderia Ferrari Barbie is not a NASCAR doll but has similar qualities that may be enjoyed by fans of motor sports. She represents Formula One racing, based in Europe. This doll is not cheap, costing between $50 and $100.