A title, may it be of a movie, a novel, or an Internet article can be comparable to a person’s outside appearance. If a girl wants to get the attention of the opposite sex, she enhances her looks with make-up and flattering clothes and before she knows it, guys will be making their moves. Initially, it’s all about making a good first impression. A title is the same way. It plays a big role in catching the interest of the readers, so the writer should have an idea of how to make a title stand out from the rest. A person will find out later if the article has substance after reading it, same as when a guy finds out if the attractive girl has substance by conversing with her. But the important thing to get people to pay attention.
Tip #1: If possible, use the superlative form of the adjective.
Superlatives are very much welcome in your title and is proven to be effective. These are words such as best, worst, hottest, lamest, trendiest, most shocking, least appealing and so on. The best and worst are frequently used and is a sure-fire way to draw attention, so as Top Ten lists. The Trendiest Restaurants in New York is more inviting than Restaurants in New York. As an AC writer, I can track the page views my articles get and the popular ones have best and hottest in the title.
Tip #2: Turn an ordinary word into something more sensational.
The thesaurus is your friend. Using a fetching adjective which isn’t too common can be a key. At the same time, everyone should know the meaning of that word. You can replace the overused great with fabulous, spectacular, amazing, incredible, unbelievable, and so on. The possibilities are endless. The trick is to single out your title from the thousand others with a similar theme. A Guide to a Great Summer Vacation can be improved by making it A Guide to a Spectacular Summer Vacation. It somehow appeals more to readers and makes you (the writer) more insightful, thus the more likely your article will be read.
Tip #3: Make it interesting, but still relevant.
It is a given that the title should reflect the content of the article. Ridiculed titles are those that trick readers such as Earn Big Bucks From Home or Meet Gorgeous Men In Your Area, most rampant in spam messages. Misleading titles are those that exaggerate and lie, common to celebrity sites and tabloids. I remember getting intriguing e-mails titled Do Not Read and my curiosity getting the better of me, I had to read it, only to be cursed for seven years. I swear, who invented these bothersome chain letters? As a serious writer, you want an engaging title, but also one that is in lieu with the rest of your article. It will also be helpful to researchers with specific topics in mind and can lead them straight to your article.
Tip #4: Make it distinctive so it stands out from the rest.
It is hard to come up with a one-of-a-kind title when you’re writing about a general subject such as The History of Valentine’s Day. There are countless articles with the same boring title that you will not be helping anyone if you added to it. I characterized my Valentine history article by making some personal touches and by putting a spin in the title: Valentine’s Day Through the Ages: History and Traditions. It fared well in the page views department. I’m sure other writers can think of more ways to spice up that title and make it more attention-worthy.
Tip #5: Put yourself in the reader’s shoes.
A good writer is aware of what words to use to catch the reader’s eye. The content of your article may not cater to everyone but with a captivating title, you might just get a lot of hits. Personally, I put myself in the position of a regular online reader, which I can perfectly relate to. An article titled World’s Breathtaking Vacation Spots will certainly allure me. An Easy Way to Cook Turkey on Thanksgiving will beguile me as well because of the word easy. Of course, these are universally appealing topics, no matter how you phrase the title. What about the not-so-interesting topics like how to debug your computer? Maybe I will put it this way: Make Your Computer Bug-Free in a Snap. Or when writing about house-cleaning tips, How To Make Your Bathroom Sparkle is more inviting than How to Clean your Bathroom. People are sticklers when it comes to tips on making living easier and being more practical. Know-hows and do-it-yourself instructions are very popular and are always in-demand. Sometimes, it stands on its own and you rarely have to put a spin on it. Still, when people are faced with all the title options generated through the search engine, they will most likely click on the creative titles over the typical ones. I know I will.
First impressions are everything. But of course, it’s always good to follow through and match your striking title with a content that delivers.