It doesn’t matter how much experience you have writing, everyone draws a blank from time to time when trying to write ezine articles. Fortunately, there are a few tips that can help you get past the mental block and writing those articles in no time. As a writer, you probably already know that a catchy headline and a lead paragraph is an excellent way to grab the attention of the reader right from the beginning. This is true, but you can’t stop there.
The way to keep the attention of the reader is through the action steps used throughout the article. This is where you identify your subject and build your article around it. For example, if your subject is about running a small business, then your article should focus on that. The action steps should include tips that will help the business owner be more productive, utilize their time wisely and provide new techniques that can help the business run more smoothly.
Are you having trouble creating the headline or the opening paragraph? Sometimes it can be easier to come up with a catchy title and opening after you have written the action steps because you are more excited about the information you’re sharing. Therefore, if you are having problems coming up with these, go ahead and skip them for now and go straight into writing the action steps. You can come back to them later.
Now you have the makings of a great ezine article. You have an exciting beginning that captures the attention of the reader and holds it throughout the body of the article. Now you must leave them on a positive note by ending your article with something they will remember. The ending is your last chance to make an impression and give the reader something to carry with them. Save your most important point for the end. Give them something they can put into action right away, as soon as they are finished reading. This way they will be more likely to remember your name and come back to your articles the next time they need information.
Ezine Articles gives you the opportunity to include a short but informative signature file at the end of all of your articles. This is referred to as the “About the Author” section and it’s something that you should take advantage of. Here you can tell a little about yourself, promote your work or provide a link to your website encouraging the reader to visit and see what else you have to offer them. You can use the same information for all of your ezine articles or create new ones depending on the topic you are writing about.
It doesn’t mater what type of ezine article you’re writing. You could be offering advice for a small business, writing a newsletter or creating marketing articles, but the tips mentioned above can help you get the attention you’ve been working so hard to obtain.