Could Ugly Betty really be canceled by ABC? It looks like Ugly Betty could actually have the plug pulled by ABC, as the hour-long comedy struggles to retain its once high ratings. According to a story that Entertainment Weekly writer Michael Ausiello published, on March 26th Ugly Betty will be pulled from ABC in an effort to try out one of its new shows. Ugly Betty stars America Ferrera, Eric Mabius, Ashley Jensen, Vanessa Williams and Tony Plana just to name a few of the actors. The 8pm hour on Thursday nights will be filled by 30 minutes of their new show In The Motherhood, and then finished off with episode of Samantha Who?
At first glance this would seem to really be a mistake by ABC, as Ugly Betty has been a hit show for the network, and a break from the normal shows that are seen on television right now. In last season’s episodes, the show was struggling heading towards the finale, and wasn’t picking up nearly as many viewers as the show had when it first hit the air on ABC. Several moves in the direction that characters were taking in the show were tried in an attempt to jump-start the show and get ratings back to where they had once been, but even the finale could only muster 8.8 million viewers.
Heading into the spring 2009 season, Ugly Betty has again been struggling to find its footing, and in the latest Nielson overnight ratings, Ugly Betty fell to third place in its time-slot, behind Bones on FOX and a CSI repeat on CBS. For the night of January 22nd, Ugly Betty only drew 7.5 million viewers, and a rating share of 2.4/7 in the 18-49 year old demographic. It’s way below where they wanted to be, and creating a terrible lead-in to Grey’s Anatomy at 9pm, which ABC has hung a lot of hopes for future years on the network.
With struggling ratings and an expensive budget for the show as it is, it seems that ABC is putting a business decision before what fans of the show would really want. There isn’t another show like Ugly Betty on television right now, and those that do tune in to the show seem to be pretty dedicated to following every plot twist. The problem for Ugly Betty now though, is that ABC is pulling it from the airwaves without scheduling when the season will actually finish out its episodes. This is normally the kiss of death from a network, and could really spell the beginning of the end for the show if they don’t have a lot of ratings success over the next few weeks.
SourceL Michael Audiello Article, Neilson Ratings and Ugly Betty Cast