So I know I’m a little late to the game in bringing this up, considering Valentine’s Day 2009 is but a few short days away, but I have to bring this up because it’s been on my nerves for several days now. In fact, every year, when the same commercials are run in the same manner it makes me upset. The stigma that guys are forgetful and last minute shoppers is nothing exclusive to Valentine’s Day! Talk to me for Mother’s Day, Father’s Day, friends and family birthdays, Christmas, even my own wife’s birthday is something of a last minute job for shopping.
But there has been a subtle shift this year; it may have been here in years past; but I noticed it this year and it should infuriate everyone.
PAJAMA GRAM: So these things have been around for some years (in these quotes I’m paraphrasing); “Don’t get chocolate and a card; make it a Pajama Gram and your woman will be sure to take her clothes off for you this Valentine’s Day.” Okay, that’s not even what breaks me about this commercial; it’s the line that goes: “Guys….it will only take a couple of minutes on the phone or online, but she’ll think you spent MONTHS planning it.”
One more commercial got me going.
VERMONT TEDDY BEAR: “This year for Valentine’s Day, don’t get your woman the same-old, same-old; get her a Vermont Teddy Bear.” That would be fine if Vermont Teddy Bear’s hadn’t been around for several years; ostensibly turning this gift into the same-old, same-old. But even that’s not the kicker. “You can even personalize them with her name! It only takes a few minutes online…” (Hot woman in commercial; after seeing her co-worker have the bear delivered to the office) “Where can I find a guy (who will send me a gift) like that?” (To which all the other single guys milling around all get on their computers and telephones as if they hadn’t known this girl was single all along!)
Okay, even forgetting the obvious dig at guys in both of these ads (we don’t spend time thinking of our partners, we don’t put any effort into anything unless prompted by some porn-actress from our office with big hips) and women (that they will take their clothes off for some stupid set of pajamas; that the office hottie will lay down with any bear toting office-mate) my larger question about this was, are women really that dumb? I asked my wife if this were really the thing about women; that they think something that’s been around for years was somehow innovative; that someone spent “hours or weeks” planning a gift from any of these retailers WHO ADVERTISE TO MEN ON COMMERICALS THAT WOMEN CAN OBVIOUSLY SEE THEMSELVE S ON THEIR TV’S!?!?
My wife said, “No” and I’d like to believe that’s true. I just wonder if advertisers from Vermont Teddy Bear and Pajama Gram do.