When it comes to the color of something, the psychological impact is more important than we usually acknowledge. Traditionally, red isn’t exactly the color the majority of the world’s populace gravitates to naturally. That doesn’t stop some people out there from wearing a bright red scarf or sweater during the holidays while everybody else puts on shades when in the same room. For items of nature, red doesn’t seem to be as much of a problem being displayed in any living space if you count the rose and the star plant of our article: the poinsettia. But what about the alternative colors to the poinsettia; meaning white and pink? White poinsettias are quite beautiful and appealing as are, surprisingly, pink ones. Yet, you’d be surprised what the overwhelming preference here in America really is.
Yeah, I know, this almost sounds like an allegory for a test of racial relations. For gravitation to certain colors on poinsettias, it seems two questions have to ultimately be asked: Is it a natural predilection to buy one particular color, or is it strictly the result of marketing because the consumer sees that color everywhere else? From all indications, it seems to be strictly the latter and within the vein of tradition passed on through familial generations.
You may have guessed which color is the most purchased poinsettia. If you thought red from the start, then you’re on the same wavelength with 80% of the American population. According to that statistic (see source link), white and pink poinsettias just don’t seem to appeal to the masses as much as the traditional red color does. And yet the lighter-colored poinsettias go together better in a room than a bright red one does.
Is it also because so many set designs on TV talk and news shows use the red poinsettia around the holidays that it’s become the automatic choice people gravitate to? There isn’t a recent memory where you saw dozens of white or pink poinsettias on the set of a talk show or your local news set every December. Instead, you’re more apt than not to see a sea of red poinsettias behind or surrounding your favorite talk show host or local news anchors. In fact, it’s not just on TV where you see the red poinsettia. When you walk into your local grocery store where poinsettias are frequently sold in mass quantities, you’re more likely to see the red poinsettia dominating on the floor than a white or pink one.
It’s at the point where when you buy a white or pink poinsettia, you’re being quite daring, if even getting an occasional inquisitive (and uneducated) person who’ll ask you what that unusual white or pink plant is.
From a personal perspective, I always found the white poinsettia to be unusual enough where it adds a lot to a decorated room for the holidays. I have no opinion on the pink one, even though straight males will automatically stay away from those just to avoid questions. What can you say about young men who buy poinsettias for the holidays, though? Are they also a minority as much as the white and pink poinsettia is?
According to statistics, it may be time for us young males to run for cover…
If you’re one of the above demographic, you may want to meet another demographic who buys poinsettias more than you do. In case you couldn’t figure it out, it’s women over 40 who are the most typical to buy a poinsettia in any given store. The reasons for that are, on the surface, because interior decorating for the holidays is a typical pastime of older women who are more apt to have Christmas parties in their homes. Under the surface, it may be because the poinsettia has somehow acquired more of a feminine bent than a masculine one due to subtle media influences. That seems strange, though, when the poinsettia really has a lot of masculine qualities to it that make it stand alone from the truly feminine red plant (or flower) of the rose.
Yes, the poinsettia can be highly sensitive if it becomes exposed to chilly weather–hence giving it a less than masculine touch in frigid parts of America. When well-cared for, however, they’re very durable and last for a long time. Because they thrive on warmer weather, you can easily prove that it’s still a masculine type of plant. They also don’t require a lot of water (only a tad when the soil gets overly dry), which also gives it a masculine quality.
Apparently it’s just the color scheme that doesn’t denote it as a plant you’d see a young adult male going to buy in a store to take home for the holidays. The only truly masculine plant a guy will be dealing with during the holidays is going out into the woods to cut down a real Christmas tree and dragging it into their vehicle to take home. Then again, the poinsettia might have a renaissance in being popular with both genders now that poinsettias are being sold just about everywhere lately during the holidays. Even I’ve seen males carrying out poinsettias from various stores you wouldn’t expect, despite those males likely picking them up for their wives or an older female member of the family.
Since white poinsettias would arguably be the most masculine-looking of any of the poinsettia colors, this might be a chance for the white poinsettia to become equally popular with the red. Once all the demographics who buy things sort out all the stigmas they try to avoid, it could all balance out and end the job of the female having to go out to buy all the poinsettias to help make a family’s home festive every December…