When writing an article you need to start at the beginning which is, of course, the title. Your title must be written for search engines as well as the reader. The readers you are targeting will need to be interested in the article title before they will continue to read your article.
The truth of the matter is, your article title can make or break you. Even if you write a fantastic article on your topic, you still need to target your audience and get them interested. If they are not interested enough at first glance, they will just click away.
There are many self proclaimed experts online that will tell you to spend a good amount of time on the article title. Unfortunately a lot of them don’t tell you how to go about it. So here it is.
How to spend the time on your article title for results.
Let’s begin with search engines. When you begin writing your article title, you need to select a keyword or keyphrase for your topic. Make sure this is the keyword you will be using throughout your article. This keyword or phrase needs to be directly related to your topic and should produce a good number of searches.
Be very precise when choosing your keywords. For instance if you want to write an article about losing weight, chose a keyphrase such as “lose weight” or better yet “lose weight on your thighs”. Your title may look something like this “How to lose weight on your thighs permanently” . Your title should contain the exact words you are using in the article. Do not write your title this way, “How to get skinny legs permanently” unless the body of your article contains the words “get skinny legs”. The reason for this is that you will get a better ranking in search engines if the article title phrases match your content phrases exactly. Even though the other term may be relevant to your topic, the search engine spiders see exact words rather than what you meant by the words.
Use your keywords in the beginning of the title. Putting them in the first couple of words within the articles title lets Google as well as your reader knows right away what your topic is about.
Now on to making your article title the best for your reader. The first thing to consider is that you do not want to waste your readers time. The best way to do this is to tell the reader what the article will does for them. Do not just tell them that they are about to read an amazing story. You need describe in detail what they are about to read.
As in our previous example you are telling the reader that it is a weight loss plan, which part of the body it works for and for how long. By writing your article title this way, the person looking for that exact product will read the article and will very likely look for more information about your topic somewhere within the article. People simply cannot resist benefits. Tell them about the most powerful benefit they will receive when writing your article title. Any other benefits and information can be put into the body of your article. You will need to keep it short so use only the best here.
By using exact phrases and getting right to the strongest point you will be making the most of your article title.